JTB releases new visitor’s guide

The Jamaica Tourist Board (JTB) has released the 2026 Jamaica Visitor’s Guide, a revamped publication aimed at a broad sweep of travellers – from solo wanderers and honeymooners to corporate planners and destination-wedding seekers.

The launch comes as Jamaica seeks to signal resilience after Hurricane Melissa and trumpet recent milestones, including the appointment of eight-time Olympic gold medallist Usain Bolt as global tourism ambassador.

“This guide represents more than a travel resource — it’s a testament to Jamaica’s unwavering spirit and our commitment to excellence in hospitality,” said Edmund Bartlett, minister of tourism. “As we continue to strengthen our position as the Caribbean’s premier destination, this publication will introduce millions of travellers to the authentic Jamaica experience that keeps visitors returning year after year.”

Donovan White, director of tourism, said the new edition reflects a strategy to reach travellers “at every stage of their journey. Through compelling narratives and stunning visuals, we’re inviting the world to experience Jamaica’s vibrant culture, breathtaking landscapes, and warm hospitality that define us as a destination”.

Kristopher DaCosta, marketing manager at the JTB, said, “Jamaica is a vibrant, dynamic destination that continues to evolve. With the release of the 2026 Jamaica Visitor’s Guide, we are excited to invite travellers to discover – and rediscover – everything that makes Jamaica extraordinary.”

Produced in partnership with Fuchsoto Group, the guide includes original editorial features, photography and practical tips intended to position Jamaica as a place for immersive, sensory travel.

“Readers can expect exclusive storytelling that showcases Jamaica as an island made for sensory travel,” said Ewald Fuchs, publisher at Fuchsoto Group. “The experiences highlighted go far beyond sightseeing, giving local businesses and communities a platform to share their stories, while reaching a diverse, global audience.”

The digital edition is available on visitJamaica.com, which draws more than 5.5 million unique visitors a year and provides continuous engagement with would-be travellers planning their trips.