Growth & Jobs | JBDC urges MSMEs to build export-ready systems

As Jamaica seeks to strengthen export performance, local micro, small and medium-sized enterprises (MSMEs) are being encouraged to focus not only on obtaining certifications for overseas markets but also on building the systems needed to remain competitive once they enter.

The call comes as Jamaica earned US$547.4 million from exports between January and April 2026, compared with US$2.50 billion spent on imports during the same period.

Speaking during part two of the Jamaica Business Development Corporation’s (JBDC) Virtual Biz Zone export series on August 25, Jamaica Manufacturers and Exporters Association (JMEA) Export Research, Policy and Advocacy Manager Sheneecia Salmon said quality must be backed by verifiable systems.

“Quality is not demonstrated only by placing a certification or a logo on the package. It is demonstrated by a system of evidence,” she said.

Salmon noted that exporters should be able to provide documentation on raw materials, production processes, quality controls and product specifications. She also highlighted the importance of approved suppliers, documented procedures and calibrated equipment.

“If the regulator and the country to which you’re exporting decide they want access to this information, then you must be able to provide it,” she said.

She stressed the need for traceability systems, recall plans, product testing, label inspections and record-keeping. Businesses should also establish mechanisms to receive and address customer complaints before issues become widespread.

Salmon cautioned that success in the local market does not guarantee readiness for export. Destination-market requirements should guide packaging, labelling, formulation, sizing and pricing decisions, she said, urging businesses to verify standards before investing in large-scale packaging.

While attractive packaging is important, exporters must also consider durability, transportation and storage conditions. Products may require adaptation to suit consumer preferences, such as milder flavours in some markets.

Salmon encouraged businesses to study competitors in target markets, examining pricing, presentation and positioning before finalising their export strategies.