Zimi Seh Beach organisers condemn violent brawl, vow stronger security
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The organisers of the Zimi Seh Beach entertainment event in St Ann have condemned the violent altercation that broke out at the party, which was captured on video and has gone viral on social media platforms.
The videos depict a group of patrons engaged in a brawl at the event on Sunday.
The incident has drawn strong reactions.
Destination Event Series, which is behind Best Weekend Ever, which includes Zimi Seh Beach, in a statement on Monday, called the incident unfortunate, adding that it is extremely disappointed and sincerely regrets the matter.
“Best Weekend Ever has never condoned, and we abhor, the proliferation of violence of any kind at our events,” said the statement.
“We have contacted the family of those affected, and the individuals involved in the altercation have been clearly identified, and the relevant actions will be pursued by the designated authority,” it added.
According to the organisers, what happened at the event was an isolated situation, arguing that it has a strong track record of providing safe, well-managed entertainment experiences for thousands of patrons.
“The safety and security of our guests remain a priority, and this incident is not reflective of the culture of Best Weekend Ever or the experience we work diligently to provide.”
The organisers also addressed concerns raised about how the incident was handled in the moment.
“We also wish to clarify, contrary to some narratives circulating, the MC brought attention to the incident to allow the appropriate intervention to take place, and we have made our team available to the relevant authorities to assist in the process of ensuring this does not recur.”
They say additional security measures have been put in place for the final event being staged today.
“Throughout the staging of Best Weekend Ever 2026, our events have been enjoyed safely by thousands of patrons, with improved traffic management and movement between events.
“We thank our patrons, partners, security teams and stakeholders for their support as we continue to remain committed to delivering an environment where everyone can celebrate responsibly and safely.”
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