Worthy Park donates 100 generators to community bars

In response to the widespread impact of Hurricane Melissa, Worthy Park Estate Limited has launched “Powered by Rum-Bar”, a community relief initiative aimed at restoring livelihoods and connectivity in some of the island’s hardest-hit areas.

Led by its flagship brand Rum-Bar, the initiative will donate 100 generators to 100 community bars across parishes most affected by the storm. Recognising rum bars as more than places of recreation, the project highlights their role as vital community hubs – spaces for connection, commerce, and information sharing.

The initiative forms part of Rum-Bar and Worthy Park Estate’s broader commitment to community resilience, national recovery, and responsible corporate citizenship. Distribution is prioritised in St Elizabeth, Westmoreland, St James, Trelawny, and Hanover, where prolonged power outages have severely disrupted economic activity and daily life.

“Powered by Rum-Bar” is designed to help these establishments regain electricity, reopen safely, and continue supporting the communities that depend on them.

“Community bars are deeply woven into the fabric of Jamaican life, and for Worthy Park Estate Limited and its rum brands, it is of great importance that we help communities stand strong,” said Tamika West, marketing manager. “Powered by Rum-Bar is about restoring power, supporting small business owners, and helping communities get back on their feet.”

Distribution officially began on December 17, with the project team donating generators to several community bars across western parishes affected by outages. The initiative will continue in the coming weeks, reaching additional locations as part of a phased regional rollout.